Stewart Wingate, CEO Gatwick & Carolyn McCall, CEO easyJet

easyJet

easyJet and London Gatwick share a mutual strategic business
objective - to grow business passenger numbers, and establish
themselves as a very credible option for business travellers.

We were delighted to be involved from an early stage in
their planned travel trade engagement campaign, enabling
us to work closely with the key stakeholders to design
an authentic and meaningful experience.

With its light, airy outlook the North Terminal at
Gatwick Airport proved to be a relevant and engaging venue.
Through careful planning we turned it into a flexible live event
space, with its own entrance and reception, relaxed presentation
space, networking and refreshment areas.

The agenda included presentations by the CEO’s of both
companies, a buyer’s perspective on key issues, a behind
the scenes look at ‘The world’s most efficient runway’ which
included an airside tour and an insightful, interactive
panel discussion.

The event was considered a huge success by all parties involved
and a great platform on which to build future engagement activity.
egi:live continue to work with easyJet on aspects of this.

" We wanted to demonstrate the new reality of business
travel with easyJet, at Gatwick our largest base airport,
to senior corporate travel buyers from across Europe. To
do this we sought to create an event where we could
genuinely engage with the audience beyond usual
conference-style presentations. Where better to do this
than right in the heart of our airport operation.

The team at egi:live helped cement the wishes of all 3
partners (easyJet, London Gatwick Airport and
The Association of Corporate Travel Executives ACTE),
innovatively transforming part of the live terminal into a
sleek venue. Their flawless project management and at-
tention to detail throughout helped deliver a truly
stand-out event. "
ANDREW LEWIS
Interim Business Marketing Lead, easyJet